Branding - The Listening Project
The EIC Listening Project is a podcast series covering all things utilities and innovation, with views and thoughts from some of the industry’s key players and those that innovate within it.
As the energy and utilities sector is often viewed as a more corporate and even ‘stuffy’ environment, I was keen to shake thing up with the branding on this project and create a look that represented an exciting and engaging platform where disruptors in the industry can have a voice. I went with bold graphical visuals which also complemented the EIC’s own branding colours, maintaining that familiarity and expanding the reach of the EIC’s brand identity to new platforms such as Spotify and iTunes.
